Entrepreneur, handyman, home renovation expert, and all-around funny guy Chip Gaines has been named Bobcat’s newest brand ambassador. The co-founder of Magnolia has partnered with the equipment company in the hopes of aspiring audiences to tackle their DIY projects.

“I’ve been using Bobcat equipment for years on my farm in Waco, and I can’t imagine working without it. My Bobcat machines have empowered me to bring some of my biggest ideas to life,” said Gaines. “When I was a kid, I remember seeing people driving Bobcat skid steers and I always wanted to be in the driver’s seat. This brand goes way back for me, and when I think of world-class equipment, Bobcat is it—which makes me so proud and excited about this partnership.” 

Outside of his TV and entrepreneurial life, Gaines and his family live on a 40-acre farm outside Waco, Texas. From tending their gardens to managing dozens of animals, Chip hasn’t missed a beat when it comes to sharing his work with his Bobcat equipment across his Instagram channel.

While Bobcat continues to manufacture its tried-and-true products, its offerings have taken a new turn. It’s targeting homeowners with acreage who want professional-grade equipment to maintain their properties. And what better ambassador to have on its roster than Chip Gaines?

“Chip has a history of entrepreneurialism, a commitment to hard work and a spirit of community like none other—and he isn’t afraid to take on the toughest tasks and conquer challenges with determination. These values line up perfectly with the Bobcat brand,” stated Bobcat VP of brand and marketing Laura Ness. “We’re excited to work together to empower people to accomplish more—and have some fun along the way.” 

The brand says Gaines’ endorsement underscores its commitment to providing innovative solutions for professionals and enthusiasts alike.