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Rejected loads, idle crews, and $1 billion in annual waste: how Verifi is changing concrete operations

Written By Boshika Gupta

Real-time concrete management is reducing waste, improving quality control, and changing how producers and contractors work together 

Isolated tools in concrete operations are giving way to data-driven systems. Companies like Verifi, a digital concrete management scale-up, are developing robust solutions that use real-time data across plants, trucks, and job sites to improve efficiency from start to finish.

With the evolution of operational complexity and changes in performance requirements, there is recognition of the need to monitor and manage concrete properties in transit. More companies are recognizing the need to address inefficiencies and reduce risks associated with common issues such as quality degradation.

Historically, plants, trucks, and job sites have used a variety of tools to track deliveries, often requiring orders to be carefully coordinated via phone calls or detailed spreadsheets. This resulted in errors and guesswork, leading to frustrating delays and waste. 

The sheer scale of this waste is a big point of contention for the industry. Rejected concrete loads— where a truck arrives on site, and the mix doesn’t meet the required specs—cost the industry an estimated $1 billion annually in the U.S. alone. That doesn’t account for everything that happens downstream: idle crews, delays, and the emissions and costs linked to disposing of unused material.

“The standards in concrete worldwide… haven’t really evolved for a very long time,” said Sid Singh, CEO of Verifi. “There’s a huge amount of development that has happened when it comes to sensors and our ability to monitor parameters related to the quality and the workability [of concrete].”

That gap between what technology can do and what the industry has been doing in practice for decades is where Verifi is focused.

He used Verifi as an example, explaining that the platform focuses on helping ready-mix concrete producers account for the variability that often shows up in the supply chain, enabling them to plan procurement and manpower allocation and decide what kind of concrete needs to be supplied to each job site. 

Verifi Pulse sensor hardware mounted on ready-mix concrete truck drum showing in-transit concrete monitoring device close up detail
The Verifi Pulse sensor mounted on a ready-mix truck—the hardware that makes in-transit concrete monitoring possible, capturing real-time data on mix conditions between the plant and the job site.

“The impact of what we’re doing is felt across the entire value chain,” Singh said. “Because if you’re leveraging the data to understand what’s happening with the mixes and every load of concrete that you’re delivering to your customers or to the job site, then you can retroactively, or even in real time, make better decisions.”

While producers can ensure tighter quality control, better cycle times, and fewer rejected loads, contractors have far more confidence in the concrete being delivered, allowing them to plan better, with improved sequencing of pours and fewer idle crews.

The results from producers already using the platform speak for themselves. Verifi has reported a 50% reduction in rejected loads due to excess water—the most common cause of load rejection on site—alongside a 2–5% reduction in cement overuse from overdesign, a 10–20% improvement in cycle times through better operational planning, and up to a 10% extension in drum life. For contractors, those numbers translate directly into fewer idle crews, more predictable pour sequencing, and less time spent managing the downstream fallout of a rejected load.

Verifi Hub concrete management dashboard displayed on laptop showing real-time truck locations fleet map mix codes and delivery tracking
The Verifi Hub dashboard showing real-time truck tracking, mix data, and delivery status across an active fleet—the kind of operational visibility that replaces phone calls and spreadsheets with data that’s actually usable on the ground.

“The concrete industry doesn’t have a data availability problem—it has a data accessibility problem,” said Singh. “We’re removing that barrier by making real-time operational intelligence available across the value chain, enabling smarter decisions, lower waste, and more reliable outcomes.”

In terms of adoption, there isn’t much hesitation around the technology or AI in the industry—it’s more about making sure there’s dependability, according to Singh. He believes that sustainability will be a key focus, along with digitization, in the future. 

The emphasis on dependability matters for contractors considering a platform like Verifi. The question isn’t whether the data is useful—it’s whether the system is reliable enough to become part of daily operations. Singh’s point is that in construction, adoption is driven less by novelty and more by trust. When delivery fails, the downstream impact hits schedules, crews, and budgets fast.

“The accelerating focus on decarbonization and sustainability is also going to be a trend that will accelerate the adoption of digital tools because without visibility, you’re not going to be able to…take decisions that allow the reduction of…embedded CO2 in the built environment.”

Fewer rejected loads naturally bring down emissions and material waste, helping companies achieve sustainability goals.

Verifi Hub concrete management platform mobile app displayed on iPhone showing fleet map component condition driver rankings and quality control pass rate
Verifi Hub on mobile—fleet map, component condition, driver performance, and quality control pass rate accessible from a phone, giving producers and contractors operational visibility wherever they are.

The concrete industry is responsible for around 8% of the world’s total CO2 emissions, which equates to roughly 1.6 billion metric tonnes of CO2 in 2022. Better visibility into loads and delivery logistics is the simplest way to help support long-term sustainability goals without requiring a complete industry overhaul.  

The key shift is that companies like Verifi are changing how the system operates—concrete is no longer controlled only at the plant. It’s possible to track concrete in transit and resolve problems before they show up at the site.

For more coverage on the technology and operational shifts changing how construction gets done, subscribe to the Under the Hard Hat newsletter and follow us on LinkedIn.

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