Bosch’s latest campaign, “The More You Bosch, The More You Feel Like a Bosch,” is backed by over 15 new tools designed to help professionals work faster, easier, and with more precision. With a focus on innovation, performance, and reliability, Bosch’s latest tools are built for professionals who need their equipment to keep up with the demands of the job. Whether breaking concrete or tackling fine layout work, new releases like the GPT18V-32 Press Tool and GSH18V-5 SDS-max Demolition Hammer are designed to get the job done right.

Bosch’s “The More You Bosch, The More You Feel Like a Bosch” campaign is all about confidence, skill, and performance. More than just a slogan, it reflects the feeling of working with reliable, high-quality tools that professionals can depend on. With the launch of over 15 new cordless products in early 2025, Bosch is doubling down on innovation—bringing tools that are powerful, intuitive, and built to last. Whether improving precision, speed, or ease of use, this campaign reinforces Bosch’s commitment to evolving alongside the needs of tradespeople.

At the heart of the campaign is a simple but impactful message: the right tools don’t just get the job done—they give you confidence on the job site. “We are committed to [ensuring] workers have the tools they need to be successful,” said Robert Hesse, Regional President of Bosch Power Tools in North America. “Our new brand campaign … showcases how powerful tradespeople feel when they use our products.”

Bosch is rolling out a multi-year marketing effort to connect with professionals across industries. A major highlight includes the first-ever Big Game commercial, designed to put Bosch front and center on one of the world’s biggest advertising stages. This campaign also introduces larger-than-life characters that symbolize the confidence professionals gain when using Bosch tools.

Watch the teaser here!

Beyond digital campaigns, Bosch is taking its tools directly to the pros. Events like the World of Concrete Conference in Las Vegas provide hands-on experiences, allowing industry professionals to test Bosch’s latest releases firsthand. These interactive demos showcase the quality and innovation behind the products and foster a deeper connection between the brand and the professionals who rely on their tools daily.

Watch Bosch in action at World of Concrete!

Bosch’s highlighted new tool releases

Kicking off 2025 with a bang, Bosch Power Tools has unveiled an impressive lineup of over 15 new cordless products. The latest collection includes advanced demolition tools, high-performance grinders, and precision measuring instruments. Each product is engineered with the user in mind, focusing on power, durability, and ease of use to tackle the most demanding job site challenges.

Bosch GPT18V-32 Press Tool

Bosch’s GPT18V-32 Press Tool is a game-changer for professionals seeking efficient and reliable pipe connections. This cordless tool eliminates the need for traditional torch and solder methods, allowing for quick and secure joints even when water is present in the pipes.

Key features:

• Elongated design: Optimized for larger diameter pipes, the tool’s design facilitates access to tight and hard-to-reach spaces.
• Rotatable head: The 360° rotatable head provides flexibility, enabling it to be used on pipes at various angles and in confined areas.
• Powerful clamping force: Delivers a robust 32 kN pressing force, ensuring fast and reliable connections across various pipe sizes.
• LED status indicator and worklight: Equipped with an LED status indicator for operational feedback and an LED worklight to illuminate dark workspaces, enhancing usability in low-light conditions.

The GPT18V-32 Press Tool is compatible with both Bosch press jaws and industry-standard press jaws, offering versatility for various applications. Its approximately 3-second cycle time ensures efficient pipe pressing with consistent results, making it an invaluable addition to any professional’s toolkit.

Bosch GSH18V-5 SDS-max Demolition Hammer

Bosch’s GSH18V-5 SDS-max Demolition Hammer is engineered to deliver PROFACTOR™ performance, providing professionals with a powerful yet maneuverable tool for a variety of chiseling tasks. This cordless demolition hammer offers the freedom and flexibility needed on dynamic job sites.

Key features:

• Efficient brushless motor: The BITURBO Brushless™ Technology features a high-performance motor and drive-train system optimized to leverage the enhanced power output of Bosch’s CORE18V® High Power batteries (sold separately).
• 6.3 Ft.-lbs. of impact energy: Delivers substantial impact energy for maximum performance in concrete, making it suitable for heavy-duty demolition tasks.
• Lightweight design: Weighing only 11.7 lbs., this compact tool is ideal for downward, horizontal, and over-shoulder applications, enhancing versatility and reducing user fatigue.
• Anti-vibration system: Incorporates features to minimize vibration, promoting user comfort during extended periods of operation.
• Vario-lock positioning: Allows the chisel to be rotated and locked into various positions, optimizing the working angle for different applications.
• Lock-on button: Enables continuous operation during prolonged tasks, reducing the need for constant trigger engagement.
• LED worklight: Illuminates dimly lit work areas, improving visibility and precision in challenging conditions.

The GSH18V-5 is also compatible with Bosch’s PRO+GUARD™ dust solutions, contributing to a safer and cleaner work environment by aiding in OSHA silica dust compliance.

Notable releases

Bosch has also expanded its 18V cordless platform with a variety of new tools designed to enhance efficiency and productivity on the job site.

• 18V Brushless 15-gauge and 16-gauge Angled Finish Nailers: These nailers feature one-handed activation to streamline work and avoid interruptions. The wide-view contact tip provides a superior line of sight for precise nail placement, and the easy depth adjustment with an ergonomic thumb wheel allows for quick, step-less changes.
• 18V Brushless 18-gauge Brad Nailer and Narrow Crown Stapler: Designed for efficiency, these tools offer one-handed activation and easy depth adjustment. The intuitive user interface allows quick toggling between single and bump-fire modes, activates the LED light, and delivers service alerts, enhancing user control and productivity.
• 18V Brushless Colt™ Palm Router: This compact router delivers optimal performance and portability, boasting the best power-to-size ratio in its class. It offers rough and fine depth adjustment for precise cuts in 1/64-inch increments, with a maximum depth cut of 1-11/32 inches. The simplified, flip-and-release spindle lock lever enables quick and easy bit changes, improving workflow efficiency.
• 18V 360° Green-Beam Three-Plane Leveling and Alignment Laser: Engineered for durability, this laser is IP65-rated for dust-tight and water-resistant performance in harsh job site conditions. The green-beam technology offers enhanced visibility, and the three-plane leveling provides comprehensive alignment capabilities, facilitating precise layout work.
• Retractable Utility Knife Collection: Bosch’s new hand tool lineup includes retractable, folding, and snap-off utility knives. These knives feature tool-free blade changes with a simple release/lock button, enhancing job site efficiency and safety. The ergonomic designs ensure comfortable use during prolonged tasks.

Bottom line

Bosch continues to set the standard for innovation in the power tools industry, delivering high-performance solutions designed to enhance efficiency, precision, and ease of use for professionals in the AEC sector and beyond. 

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