One of the world’s largest construction machinery manufacturers, Kubota, has partnered with the Toronto Blue Jays, Canada’s only Major League Baseball team. Kubota is proud to serve Canadians and recently signed a 6-year agreement with the MLB team to become an Official Partner.
The company said in a press release that Kubota’s new partnership shows its commitment to further engaging with local communities across Canada and its desire to expand its brand in the Canadian market.
Kubota said in a recent press release that the partnership is a natural fit for brands with similar qualities. “The Blue Jays value teamwork, innovation, success, and community—all qualities that not only resonate with Canadian consumers but also align perfectly with Kubota’s brand values.”
It’s an alignment of similar winning teams, in a way. Perhaps winners think alike.
“The Blue Jays are known for their dedication to excellence and performance on the field,” said Steve Sweetnam, Director of Marketing at Kubota Canada. “By partnering with them, we’re aligning our company with an organization that values teamwork, reliability, and high performance, all of which are key attributes of our brand and products.”
Toronto Blue Jays officials were grateful for their team’s corporate backing. They see a synchronicity in the partnership.
“We’re thrilled to partner with Kubota Canada. Our two companies have many shared values and we’re excited to bring this partnership to life,” said Mark Palmer, Director of Partnerships for the Toronto Blue Jays. “As Canada’s baseball team, we have the unique opportunity to connect with fans and Kubota Canada consumers from coast-to-coast-to-coast.”
About Kubota Canada
Kubota Canada Ltd. (KCL) is a tractor and heavy equipment manufacturer based in Osaka, Japan. It sells a line of tractors, performance-matched implements, compact construction products, commercial turf and landscaping products, utility vehicles, and consumer lawn and garden equipment.
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