Bobcat Company has set out to revolutionize its production capabilities by building a $300 million manufacturing facility in Salinas, Victoria, near Monterrey, Nuevo Leon, Mexico. Construction began after a ceremonial groundbreaking on June 13, 2024.
The 700,000-square-foot facility will feature cutting-edge technology and sustainable practices aimed at achieving LEED Silver certification. The plant is projected to generate 600 to 800 jobs, boosting the local economy and reinforcing Bobcat’s commitment to innovation and growth.
This ambitious project promises to deliver on the surging demand for its products in North America but also expand Bobcat’s global presence, increasing production capacity and capabilities for compact track and skid-steer loaders. The strategic location will also allow quick and efficient transportation thanks to the shorter distance for shipping goods. This ultimately means lower transportation costs and faster turnaround times.
A win-win for North American businesses and consumers.
Geewon Park, Vice Chairman of Doosan Group, emphasized the strategic benefits, highlighting Mexico’s strong manufacturing infrastructure and skilled workforce as key factors in the location choice.
This facility is expected to boost Bobcat’s North American production capacity by 20%, solidifying its leadership in the compact equipment industry. The decision to expand in Monterrey was made after thorough evaluations of potential sites worldwide, reflecting Bobcat’s forward-thinking approach to meeting growing customer demands. Mexico’s proximity to the United States offers unparalleled logistical and cost efficiencies that China, despite its manufacturing power, cannot match long-term.
Mike Ballweber, President of the Doosan Bobcat North America, shared his excitement by saying, “We look forward to growing our manufacturing footprint in the Salinas Victoria community for its excellent industrial sector, skilled workforce, and strong business environment.”
This facility represents a significant trend of North American companies shifting their manufacturing operations to Mexico. Many more are expected to follow suit.
